On May 17th, 2017 Cross-Border Electronic Commerce Summit Yantai Station, sponsored by Yantai Fushan District Business Bureau and Facebook, prepared by Fushan District E-Commerce Service Center, CMCM, Xinhai Mining, was held successfully.
The theme of this summit is "Connecting Global Merchants". Xinhai vice president Jia Dingqiang, Xinhai Facebook operations manager Chen Jian, CMCM China shipping department client director David Chen, CMCM China shipping sales department manager Ping Yuan, Facebook China EBDD Michael Chen and Claudia Chen attended this summit and delivered important speeches.
Mr. Jia Dingqiang, Xinhai vice president, shared Xinhai marketing experience by combining with Xinhai CTID E-commerce mode.
In sharing link, Xinhai vice president Jia Dingqiang, Xinhai Facebook operations manager Chen Jian delivered the speech and explained how can Xinhai obtain 10K class inquiries through FB.
Mr. Jia Dingqiang said, as the world's biggest social networking site, the users of Facebook were constantly increasing, more and more companies attracted their customers through Facebook and promoted their brand. As the first manufacturing enterprise who went abroad through Internet, Xinhai has successfully set up its own brand image and received 10K class inquiries through Facebook this marketing channels.
Mr. Jia Dingqiang introduced the achievements that Xinhai obtained through Facebook, which includes 600, 000+ fans, 10K class inquiries and celebrity certification.
He shared Xinhai CTID E-commerce mode with guests, emphasized the importance of four key indicators: right Cost, Traffic, Inquiry and Deal, and shared CTID E-commerce mode explosion process based on Facebook.
Xinhai Facebook operations manager Chen Jian argued, replying on Facebook, enterprises can not only obtain a large number of low-cost inquiries, but also send enterprise information to fans comprehensively and accurately, which helped enterprises to establish brand image.
In "how to obtain 10K class inquiries from zero" sharing, Xinhai Facebook operations manager Chen Jian combined with Xinhai Facebook marketing experience, explained how enterprise can do best in inquiries and brand by Facebook from advertising, creative content design and social media interaction three aspects.
Senior cross-border electronic commerce representatives from Xinhai, CMCM and Facebook were gathered together, discussed how companies can promote their own development through cross-border e-commerce.
As the finale of this summit, the round-table conversation is focused on how companies develop cross-border e-commerce. Xinhai vice president Jia Dingqiang, CMCM China shipping department client director David Chen, CMCM China shipping sales department manager Ping Yuan, Facebook China EBDD Claudia Chen discussed the problems and future trends of Chinese enterprises in the process of develop cross-border.
Mr. Zhang Yunlong, chairman of Xinhai Mining, added his remarks as the enterprise representative.
Before this summit, Mr Zhang Yunlong, chairman of Xinhai Mining, made a supplementary speech. He said, the development of cross-border e-commerce created new competitive advantages of Internet age for Chinese traditional enterprises, speeded up the great opportunities brought by transforming from industrialization to informatization. When Chinese traditional companies layout their oversea strategy, they should actively develop cross-border e-commerce as the first project, and better promote the transformation and upgrading of enterprises.
The success of this cross-border e-commerce summit will attract more cross-border e-commerce resources in Fushan District, and help more enterprises go abroad. As Fushan District Cross-border E-commerce Association Unit, Xinhai will continue to provide more opportunities for member units to explore, communicate and learn, making more contribution to economic development of Fushan area.